Getting companies to buy your product starts with getting individuals to hear about it. Every significant sale starts with one person within the company who likes what you’re doing, likes it enough to push it within the organization. While traditional B2B marketing focus was on getting to the ‘right’ people by reaching them directly, growth hacking lets you reach a much wider audience and dramatically increase your chances to get a champion.
— Iris Shoor (@IrisShoor) April 15, 2015
The main difference, as I see it, between standard to B2B growth hacking is that on B2B you usually need to get to a more targeted audience.
Here are 29 ways to it. 22 out of them don’t require any budget. 17 of them will take you less than 1 day.
Do more with your content – B2B content marketing on steroids
Content marketing is usually strongly aligned to blog posts. But, the more content types you’ll came up with you’re more likely to reach the right audience. It can vary from fun games to salary surveys.
1. Create great indexes for your community
Lists and indexes are resources which are relatively easy to produce and generate high and static traffic. Some examples from my experience :
Calendar - after I looked for all the Java related conferences and couldn’t find a good list we decided to create an interactive calendar with information about Java events by date, location and price. We launched java2014.org based on a simple Google calendar. Other than getting great, on going traffic we also built good relationships with conference and meetup organizers.
Influencers – one my favorite projects launched by Takipi is javais.cool. Inspired by uptodate.frontendrescue.org, we created a list of all the Java influencers’ twitter accounts, Java blogs, podcasts and newsletters.
Resources – “42 newsletters for developers” is a nice list of the most popular newsletters for developers. A great way to track potential users who look for knowledge.
2. Create games and puzzles
Being fun is always a good way to get more users on board. “Game of hacks” (link) is an example by Checkmarx which helped them attract over 65,000 security experts(!). This is a trivia game of security questions for developers. To keep the content fresh – users can contribute questions themselves. We published a puzzle for Java developers – asking them to change one word in order to solve a bug. This puzzle resulted 7,500 visits to the post and 200 answers.