Which posts get the most shares? With which title should you pitch your startup to bloggers?
Here’s what I learned from reviewing posts from over 100 blogs, after sorting them from the most shared ones to the least.
I’m in an interesting position these days, I lead the marketing at Takipi and the rest of the team are all developers. Of course they help with marketing. As you can imagine, having a marketing team made of developers leads to unusual content and methods. It’s absolutely amazing to view marketing from a different perspective and to use code as a marketing tool.
When we started planning our content marketing strategy we looked into different blogs to see which content works best. Now here comes the magic – we used a script (thanks @erans and Dor Levi) to analyze blogs and sorted all the posts from the most read ones to the ones least shared. While we can’t track page views, it’s possible to use Twitter, Facebook, LinkedIn and Google+ APIs to figure out how many shares each post received. Here are some examples of the script results : ArsTechnica Technology, TechCrunch Enterprise, VentureBeat Cloud. You can check out this small utility to get the number of tweets/ likes/ G+ per link :www.likeexplorer.com
Which words to use in order to get more shares?
When I reviewed the results, it was very clear that although the subject itself and the post quality are important, the post title has a huge impact on the numbers. It was super interesting to observe how titles which make use of certain words or patterns are usually among the top 20%.Following are some interesting conclusions about what makes a post more viral and the words you can use to get more shares – Continue Reading…